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1. All courses are 3
credit hours each, unless otherwise indicated.
2. Normally, a course will
not be run without a minimum enrolment of students.
MKT201:
Fundamental of Marketing
Development
and history of the marketing concept, focusing on the business building
blocks.
Importance of marketing and the four main variables that marketers are
concerned with, namely Price, Product, Promotion and Distribution.
MKT401:
International Marketing
Introduction
to international marketing and aims to develop knowledge of the
international
environment, marketing and business practices.
MKT402:
Customer Relationship Management
Explains
the circular relationship between suppliers, technology, and customers,
which
together provide the infrastructure for customer support in an
e-business
environment.
MKT404:
Marketing Management
Market
segmentation, product service, promotion, channel, pricing strategies.
Marketing principles in consumer and industrial markets, profit and
nonprofit
organizations, domestic and international companies, and small and
large firms.
A
survey of advertising theory, techniques, and applications. This course
includes targeting specific markets, determination of promotional
strategy and
media, applicable communication theory, management and evaluation of
advertising campaigns, the technical aspects of layout and design, and
writing
copy.
MKT490: Marketing Internship
This
course provides the student experience in his/her chosen field of
study.
Through this experience, the student gains a practical understanding of
work in
the industry, experience on the job, enhancement of skills learned in
the
classroom, and contacts with professionals in the business world.
MKT495: Marketing Project Paper
The Project Paper will
provide the students with the opportunity to find, research, design,
implement, document, and orally present a project in the chosen field
of study.
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DISCLAIMER:
THE UNIVERSITY OF CAMBODIA RESERVES THE RIGHT TO MAKE CHANGES TO THESE CATALOGS AS IT SEES FIT, SO THAT WE HAVE THE NECESSARY FLEXIBILITY IN AN EVER-EVOLVING WORLD. |
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